The Company, Domestica Ltd, was established and commenced operations in 1957 by its founder and acting Managing Director, Demetri N. Hadjioannou. In its infancy, the Trading Company concentrated on imports and the subsequent wholesaling and distribution of Domestic Appliances & Consumer Electronics. The specialized firm, pioneered in its field with an aggressive marketing and strong dealer distribution network, covering the entire island, which paved the way for its future expansion and success.
Being one of the first ‘registered’ Companies in Cyprus, the registration number 40, was given to Domestica Ltd by the Republic of Cyprus, which later on, honored its pioneering effort as well as its successful perseverance in the commercial effects of our Country through slumps, political unrests, war, economical upsets etc. Through the years the Company flourished and became stronger achieving outstanding results and commendable growth.
Some of the most important dates in the history of the Company are:
1957 Establishment of a trading entity under the Hadjioannou family name in Ledras Str.
1958 The brands CANDY from Italy (domestic appliances), AGNI from Spain (mobile gas heaters) and Ferguson –
Thorn EMI from the UK (consumer electronics i.e. t.v. & stereo) are undertaken as sole agencies and distributorships.
1959 Registration and actual commencement of the Company Domestica Ltd.
1960 The Cyprus Republic is recognized as an Independent Sovereign State.
1963 Political unrest and clashes between Cypriot and Turks
1963 Transfer of business premises to Regenas Str., Nicosia Business District.
1964 Establishment of a rental Co. ‘DER’, (Domestica Electrical Rentals).
1965 Representation of the American air conditioner brand Chrysler was
1968 Establishment of ‘DCC’ (Domestica Climate Control), for contract A/C applications.
1973 Transfer of business premises to ‘owned’ Showrooms and Head Quarters at Business District.
Hommer Ave., Nicosia Central Business District.
1974 Military Coup and Turkish Invasion into the island.
1975 Representation of the brand Samsung in the electronics field of the business.
1989 Registration of TRISTAR consumer electronics brand name and start of the OEM
business in the electronics business sector.
1990 Representation of the brand TERIM and commencement of OEM business in cookers under the brand DOMEGAS.
1991 Transfer of business premises to new and big ‘owned’ Showrooms and Head Quarters at Nicosia’s most prime location, at the crossroads of Grivas & Prodromou Avenues. In the same year, the Company lands the representation of the biggest and most preferred U.S. domestic appliances manufacturer, Maytag International.
1992 Representation of the French producer Usines de Rosieres and the Italian extractor hood manufacturer JET AIR.
1993 Representation of the New Zealand producer Fisher & Paykel.
1994 Representation of the Italian heating products i.e. oil-filled radiators, fan heaters etc under the brand names WAPOR and WARM.
2000 Co-operation and distribution with the MITSUBISHI brand air conditioners.
2001 Representation of the US producer AMERICOOL in the air conditioning segment.
2002 Representation of the Italian IBERNA (free standing domestic appliances) and CARAD, the Greek mini-dishwasher producer.
2003 Cyprus is accepted as a member of the European Union.
Today, after some 46 years on, the Company, is co-directed by the founder’s two sons, Andy D. Hadjioannou (Technical Services Director) and Marios D. Hadjioannou (Marketing Services Director). Currently, the Commercial side of the Company has expanded drastically in size as well as in representing products and brands that cover more of the market’s vertical price structure, always focusing on high product quality and reliability. Moreover, it has further improved on fast and reliable Customer Services and satisfaction as well as on innovative and promotional marketing practices and relations. Recent changes in systems operations and distribution have propelled its way in its field, as one of the most effective importing, retailing support and wholesaling distribution firms locally in the Appliances field. It is now representing leading Groups and renowned Brand Names globally, complementing their flagship brand ‘Candy’, which is represented since 1958! The entire product range offered, complements and caters for all price points and presents one of the best and more competitive ranges of quality appliances in Cyprus.
Specifically, the most important International brands being represented by Domestica Ltd are:
DOMESTIC APPLIANCES: CONSUMER ELECTRONICS:
· MAYTAG International, U.S.Á. * MAYTAG Air Conditioners, USA.
· FISHER & PAYKEL, New Zealand. + MITSUBISHI Air Conditioners, Japan
· ROSIERES S.A., France. * AMERICOOL Air Conditioners, USA.
· CANDY ELETTRODOMESTICI S.r.l., Italy. + PHILIPS Consumer Electronics,
· IBERNA S.r.l. Italy. * TRISTAR Consumer Electronics, OEM.
· JET AIR S.r.l., Italy.
· AGNI (BSH Group), Spain
· WARM S.r.l., Italy
· GIAS Service International, Italy.
The above brands and products represent complete lines of quality domestic appliances from world class, top international manufacturers, offering advance solutions for today’s demanding house requirements. They cover almost all levels in terms of price and present the best value for money for the customer in each of their specific category.
Even though the main sphere of activities for the Company concentrates on Domestic Appliances, divisional expansions into the fields of Fitted Kitchens co-operations, Consumer Goods exports, Finance and Real Estate Investments have given to the Company over the years, a very good degree of flexibility and diversification.
The Company’s Head Office and Showroom Complex (700 sq.m.), is strategically located in the capital city of Nicosia supported by three branches in Limassol, Paphos and Larnaca. The Company has three main warehousing facilities (approx. storage capacity 2000sq.m.) in key locations in Nicosia and branch depots in Larnaca and bonded warehouse in Limassol harbor.